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BROtox-Yep, It’s a Thing!

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Botox injections remain the number one cosmetic procedure for men, beating out fillers and peels.  Although women still dominate the cosmetic injectables market, more men are getting Botox today than ever before and are increasingly more open about it.

Botox is a commercial brand name for Botulinum Toxin, a neurotoxic protein that blocks nerves responsible for muscle contractions which can cause wrinkles and lines in the face. It is used to treat health conditions in addition to cosmetic ones, but it is best known as an injectable wrinkle relaxer.

It is also important to note, that there are other brands of neuromodulators other than Botox, but Botox is the most recognized.  So, when someone says they are “getting Botox” it is similar to another person saying they are getting “a Coke” when referring to soda. 

The most popular reason men get Botox (or other neuromodulator) injections is the same as women-to reduce facial wrinkles. However, men have other unique motivators that prompt them to take on the needle. Many men feel that maintaining a youthful appearance helps them gain a competitive edge in the workplace as younger talent starts to enter their organizations.  Social media is also playing a big part in the increased popularity of wrinkle relaxers among men.  As men see themselves posted on Facebook, Instagram, dating apps and other popular sites, they want to put their best look out for everyone to see.  Another compelling reason men cited for seeking out cosmetic injections was influence from their significant other.  Men stated that they felt they needed to keep up with their partner’s more youthful appearance, whether their partner outwardly suggested it or not. 

The most common places men get cosmetic injections are around the corners of the eyes to prevent crow’s feet, between the eyebrows, in the forehead to reduce creases, and around the mouth to target laugh lines.

The process, effects, risks and results of Botox injections are the same for men and women. As the popularity of these cosmetic treatments continue to rise among both genders, the negative stigma that once was attached to receiving them will likely continue to decrease as well.

If you are interested in learning more about wrinkle relaxer treatments, call Starling Aesthetics at 860-510-7350.

Article content contributed by Starling Aesthetics